Wednesday 16 March 2011

The Brief.


National Diploma in Photography & Digital Imaging 2010 - 2011

Project Title:  Play 2

Lecturers: Arlo Tinson, Tim Lawrence, Pete Roberts                 

UNIT 27- Experimental Imagery in Photography

Date set: 8th October 2010
Hand in date: 18th March 2011
Review dates: TBC

Introduction:

Artists and designers use technology, both new and traditional, to push the
boundaries of image making, by exploring new ways to use materials, techniques and subjects. Diverse photographic media have often been brought together with this
aim. This approach is considered a valuable and creative means of communicating
intentions.

Finished requirements


You are required to produce a blog consisting of all your preparatory experiments, contextual research, contact sheets and development of final images.

You must experiment with as many different processes as possible and comment on your results. You should consider hand rendered techniques and digital/film image capturing and scanning.

You must produce at least three final A3 Inkjet images that combine various images into one coherent piece. Each of these pieces should be ambiguous and you must identify the different ways in which they may be interpreted by a viewer.

There must be consistent evaluation throughout the assignment with continued critical feedback to performance and target setting.



List of activities:

Week 1

Make a blog and email URL to Lecturers
Take images on film and/or digital
Put contacts on separate page in blog with annotation
Provide links to contextual research

Week 2

Continue taking images and put contacts on blog
Scan in imagery (drawings, wall paper, textures, paint, board etc)
Use Live-trace in Illustrator

Week 3

Produce a digital negative from your images and/or Lith print
Continue Contextual investigation
Use, download and create brushes.

Week 4 onwards

Continue to Lith print
Continue Contextual investigation
Amalgamate an image using contrasting source material into one coherent piece.
3 Versions per image to go on blog.

Week 6

Complete final image, print and evaluate



The Process

The structure of the project will be as follows:

Brief> Discuss and annotate

Responses and ideas> Document all ideas and record on blog

Research> purposefully research and evidence a range of diverse and considered visual sources in response to given themes or briefs  P1, P3, M1

Planning and Development>  use a range of traditional and/or digital lens-based technologies and processes P2, M1, D1

Realisation>  After careful planning begin the process of making P2, M1, D1

Presentation> Present finished images M2, D1

Evaluation> Reflect on your progress throughout the project and record your thoughts in your workbook P4, M2, D1




Indicative reading for learners
Books
Berger J — 100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative (Rockport Publishers Inc, 2005) Blais J and Ippoloto J — At the Edge of Art (Thames & Hudson, 2006) Caplin S and Banks A — The Complete Guide to Digital Illustration (Ilex, 2003)
Kerlow I — The Art of 3D Animation and Effects (John Wiley, 2004) Klanten R — Hidden Track: How Visual Culture is Going Places (Die Gestalten Verlag, 2005)
Klanten R — Illusive: Contemporary Illustration and its Context (Die Gestalten
Verlag, 2006)
 Lhotka B, Krause D and Schminke K — Digital Art Studio: Techniques for Combining Inkjet Printing with Traditional Art Materials (Watson-Guptill Publications Inc, 2004)
McClelland D and Fuller L — Photoshop CS2 Bible (Hungry Minds Inc, 2005)
Zeegan L — Digital Illustration: A Masterclass in Digital Image-Making (RotoVision, 2007)

Journals
Computer Arts Magazine
Creative Review
Design Magazine

Digit Magazine

Websites
www.computerarts.co.uk